The recipient of this prestigious award was PewDiePie, a well-known Swedish video blogger. In 2015, YouTube Vice President of Product Management Matthew Glossbach announced that the team was ready to introduce the Diamond button, which was intended for creators with ten million subscribers.Ībout a year later, the first Custom Creator Award debuted as a unique prize for the vloggers with 50 million followers. The video hosting representatives promise that all buttons are hand made specifically for creators. So YouTube made the decision to hire a whole factory to create these buttons. It was only a few years ago that YouTube began to develop considerably more rapidly, and the flow of viewers hit an all time high. This created an exclusive and prestigious reward. Of course, creators weren't growing as fast as they did ten years ago, so the decision to award the Silver Button to creators who reached 100,000 subscribers and the Golden Button to creators who reached 1 million subs. Tim Shay, executive director of video hosting, presented the YouTube Golden and Silver Buttons during one of the most major annual VidCon events in 2012. Let's start with the most valuable, real reward for authors: YouTube Play Buttons. That would not be possible if vloggers did not exist. They decided to create something that will encourage vloggers, given that the platform is first in the list of videos and second on the list of sites in terms of traffic. They may do this with some kind of official gift box, access to additional analytics, or hidden functions. Most social networks try to reward creators who inspire their followers.
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